Here’s the ol’ TL/DR topline tour. Godspeed.
LYFT VANCOUVER LAUNCH // We launched rideshare in British Columbia by acting like a local: highlighting city hotspots and finding joy in the 192 days of rain per year. The work included broadcast, social, radio, out-of-home, activations and train station takeovers — and quickly turned Vancouver into one of Lyft’s top-five most successful markets. A few snapshots below (and yes, that is an animated three-armed Japadog.)
ROLE: CREATIVE DIRECTOR / WRITER
PETSMART REBRAND // An idea of “pet parenthood” led the way to a full-scale rebranding from in-store to online — including national broadcast, social, digital, on premise and more. The work launched during the Oscars and was featured in Fast Company, Adweek and the New York Times, garnering over 120 million impressions and an immediate uptick in sales. Here’s the case-study:
ROLE: CREATIVE DIRECTOR / WRITER
SHINER NEW MARKETS LAUNCH // Shiner beer is made by an independent brewery in the small town of Shiner, TX. Through online films and out-of-home, we stepped into big cities like New York City and Philadelphia by introducing the beer (and the people) made in Shiner. Not only did the work help the brand hit 120% sales growth, it won National ADDYs along the way.
ROLE: WRITER
WHATABURGER WEDDING ACTIVATION // A lot of Whataburger fans make the brand a big part of their wedding day. We wanted to go one step further: with weddings in Whataburger restaurants across Texas, on Valentine’s Day. The work launched in social channels, ceremonies were held in multiple cities, and tens of thousands attended via Youtube livestream.
ROLE: CREATIVE DIRECTOR
HEY DUDE SHOES // Hey Dude Shoes are so comfy and soft they make kittens seethe with jealousy. Our job was to showcase them as your “go-to” pair, the ones that you can always count on like other notable things in your life. The work launched on social, out-of-home and connected TV.
ROLE: CREATIVE DIRECTOR
WHATABURGER MUSEUM OF ART // Millions of Whataburger fans express their love of the brand through art. During the pandemic, we launched a virtual art museum made by the fans for the fans. The WMOA Instagram account curates artwork, showcases artist interviews, and calls for more submissions. Now with nearly 20k organic followers, the museum has been featured in the Texas Monthly, Dallas Observer and Houston Chronicle.
ROLE: CREATIVE DIRECTOR
